Very haunting but effective road safety ad

As a parent this sends chills down my back...
Kerotansays...

"As a parent this sends chills down my back..."

As it should, I've always thought that British road safety adverts where very effective, such things need to be so graphic and so moving because people need to remember that they are driving large metal boxes which tread such a fine line between a nice mode of transport to a object that kills people. And this is only compounded by the fact that there are so many cars on the road.

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