"There’s a thin line between genius and insanity, or so says Jeff Schultz who shot and directed this little documentary video called Rampenfest, about a little Bavarian village who built a giant ramp to bring the village closer to heaven … and to shoot the new BMW Series 1 from Bavaria straight to the United States!

(Yes, it’s a viral ad/film by BMW. 30+ minutes long)" --http://www.neatorama.com/2008/05/21/rampenfest-viral-ad-launches-new-beemer-straight-from-bavaria-to-usa-with-a-giant-ramp/