The Century of The Self - Part 1 of 4
published by Farhad2000 1 year 3 months 2 weeks ago • 1216 views
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"This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." - Adam Curtis

Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud's theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their "engineering of consent".

Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the "father of the public relations industry". Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, the main opponent of Freud's theories.

Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.

The business and, increasingly, the political world uses PR to read and fulfill our desires, to make their products or speeches as pleasing as possible to us. Curtis raises the question of the intentions and roots of this fact. He cites a Wall Street banker as saying "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs."

In Episode 4 the main characters are Philip Gould and Matthew Freud, the great grandson of Sigmund, a PR consultant. They were part of the efforts during the nineties to bring the Democrats in USA and New Labour in the United Kingdom back into power. Adam Curtis explores the psychological methods they now massively introduced into politics. He also argues that the eventual outcome strongly resembles Edward Bernays vision for the "Democracity" during the 1939 New York World's Fair.

To quote the BBC site:

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?


Part 2 - http://video.google.com/videoplay?docid=3031880283858584099
Part 3 -
http://video.google.com/videoplay?docid=-7009899812873111112
Part 4 -
http://video.google.com/videoplay?docid=-6884155963216756796
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written by benjee  | 1 year 4 months 1 week ago | CH
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Quoting Australia's finest rag on the subject of VS:
"Personal issues?"

Who remembers what they voted for four months ago?


written by rickegee  | 1 year 4 months 1 week ago | CH
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Am sorry Benjee, visiting this site for me is not a systematic log filled experience.


written by Farhad2000  | 1 year 4 months 1 week ago | CH
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Yeah, sorry: I was dissappointed as it was a week way from being saved by me (why I had the link to hand in 2 playlists) & would only comment on some Sifter I know (why I agree it's personal). At least take consolation that this is only one of two negatives out of swift of hand and not head!

It will add to Farhads votes total when published anyway (there's no way it won't get through this time). Plus I'll promote it for an apology - it got my favourite before & again as it's a very good 3 part doc.


written by benjee  | 1 year 4 months 1 week ago | CH
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That's alright really


written by Farhad2000  | 1 year 4 months 1 week ago | CH
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Tracking! TRACKING!

God, that brings me right back to like 1993. It's a VCR thing. You know, before the invention of the visuo-discus?


written by calvados  | 1 year 4 months ago | CH
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*promote


written by benjee  | 1 year 3 months 2 weeks ago | CH
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Re-promoting this video to the front page as a VideoSift Classic. Originally published on Friday 23rd March 2007 (promotion called by gold star member benjee)


written by siftbot  | 1 year 3 months 2 weeks ago | CH
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*promote for my favourite Adam Curtis documentary.


written by fissionchips  | 4 months 3 weeks ago | CH
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Promoting this video back to the front page; last published Monday, April 9th, 2007 9:13am PDT - promote requested by fissionchips.


written by siftbot  | 4 months 3 weeks ago | CH
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*dead


written by mas8705  | 2 months 2 weeks ago | CH
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This published video has been declared non-functional; embed code must be fixed within 2 days or it will be sent to the dead pool - declared dead by mas8705.


written by siftbot  | 2 months 2 weeks ago | CH
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Awarding rasch187 with one star point for fixing this video's dead embed code.


written by siftbot  | 2 months 1 week ago | CH
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playlists with this video
Documentaries by Fedquip  • Politics & History by benjee  • Big Ideas by winkler1  • documentaries, films, and other longs by calvados  • Sifters' Favourites by djsunkid

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The Century Of The Self - Part 1 Of 4 Related Videos

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