This is the public service announcement style video with lots of photos of missing children.

From wikipedia: At the end of the video, Dave Pirner appears and says "If you've seen one of these kids, or you are one of them, please call this number" before a missing children telephone helpline number appeared. For use outside the USA, the video was edited to include photos and names of missing children from the area the video would be used. The video was instrumental in reuniting several children with their families.