Chia Pets are a brand of collectible animal figurines manufactured and originated by the San Francisco, California based company Joseph Enterprises, Inc. Chia Pets achieved widespread popularity in the 1980s following the 1982 release of a ram, the first Chia Pet. Subsequent decline in popularity has relegated these objects to fad status. The catch-phrase related to the Chia Pet, sung in the commercial as the plant grows, is "Ch-ch-ch-chia!" (thanks Wikipedia)