Killing Us Softly: Advertising's Image of Women
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Stumble Thishttp://www.jeankilbourne.com/
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
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I think this should be MUST SEE videosift.
The internet is a new bastion where we can STAMP OUT nonsensical $$ billions spent on worthless ads. For the most part videos and blogs are pretty ad-free. You wait a year and every YouTube vid will have a message brought to you by: at the front, middle or end. Some one will popularize a way, or like Heavy, or Metacafe put their own ads in.
If people just choose NOT to visit sites heavy in ads, this problem would self correct.
...jk, please don't send me hate-email lol
On the other hand, making yourself look presentable is an important job skill, believe it or not, and you have to wear *something*. She mocked the person wearing GAP -- and yet, what should the person be wearing? ALL clothing that can be bought in mainstream stores today has one label or another on it. What does she wear? Homespun?
I must say, I came up with the same observation as ShakaUVM in elementary too - I was like, "why the hell am I paying money to wear a logo, shouldn't they pay me?"
Of course, the other kids were like, "why don't you wear stuff with more logos".
Yeah...
The part 2 observation is also true - you have to wear *something*, but there are ways to e a bigger/smaller brand-whore.
*talks
*femme
*lies
*sexuality