Duration 31 seconds.

While Iggy can be undeniably brilliant, see http://www.videosift.com/video/Iggy-Pop-gets-crowd-to-invade-stage-at-Glastonbury-superb for evidence, I would like to know wtf he was thinking in doing this advert.

"Sell-out" is a term that's often used inappropriately but surely the man is sullying his reputation with this tat?

In another of these ads he says "I'm not selling car insurance, I'm selling time!"