You've probably seen the Droste effect before, in the work of M.C. Escher or elsewhere. It's the phenomenon where an image seems to feed back on itself, so you see the image with increasingly smaller versions of the same image contained within it. But you've never seen the Droste effect in motion like this, put to hypnotic, dizzying use in a music video for the English band Wild Beasts. Whatever you think of the song (I like it, but I can see how some would find it intensely irritating,) the video is astonishing.

- via monstersandrockets