PopScience:

When you think of Best Buy, openness to experimental art is not the first quality that comes to mind. But Thomas McDonnel, who produced the show, says that all the branch's manager needed to hear was "foot traffic" (the installation took place during regular store hours). After that, a nod from HQ was acquired with surprising ease--Sammak didn't even have to pre-screen his videos for anyone.

So while it's not quite the guerilla takeover you may have expected, still a nice change of pace from the typical manufacturer show reels on these sets normally. The rapid-fire, saturated colors actually seemed to serve as pretty decent test footage for some direct comparison shopping. You listening Best Buy? Turn all of your stores into galleries.