Comments for "EASTER SCANDAL!! Cadbury Eggs are Shrinking!" Video at VideoSift.com

By dag

dag (http://dag.videosift.com) — Sun, 08 Apr 2007 18:31:26 -0700

Great Easter sift. I just tried to find this on their Website, but it's an un-navigable pile of chocolate Flash goo.

By gorillaman

gorillaman (http://www.videosift.com/member/gorillaman) — Sun, 08 Apr 2007 19:10:32 -0700

Here at the bottom.

By coupland

coupland (http://www.videosift.com/member/coupland) — Sun, 08 Apr 2007 23:16:01 -0700

This makes me laugh. Somewhere there's a room full of executives tearing their hair out over this. Gee guys, was it worth the money you saved?

By dag

dag (http://dag.videosift.com) — Mon, 09 Apr 2007 03:43:42 -0700

Is that the sweet, sweet smell of a class action? Sign me up - I've been permanently damaged by my eggs shrinking.

By gorillaman

gorillaman (http://www.videosift.com/member/gorillaman) — Mon, 09 Apr 2007 08:27:59 -0700

As I understand it, the official explanation is that they haven't technically reduced the size - they've just started selling the European size eggs, which are smaller, in the U.S for the same price. Well that's OK then.

By winkler1

winkler1 (http://www.videosift.com/member/winkler1) — Mon, 09 Apr 2007 12:10:24 -0700

PR nightmare.. add this to the list of marketing case studies, a la New Coke, and the impact of youtube/transparency
I predict this vid won't last long on YT..

By farcrafter

farcrafter (http://www.videosift.com/member/farcrafter) — Mon, 09 Apr 2007 18:47:05 -0700

Just curious, does anyone know if the net weight has changed?

By gorillaman

gorillaman (http://www.videosift.com/member/gorillaman) — Mon, 09 Apr 2007 18:53:06 -0700

Yes. I think it's 1.4oz to 1.2oz, or 2.4 to 2.2, or 14 to 12. I'm a product of the metric changeover; I work in grams and pounds and don't understand ounces, but it's something like that.

By deputydog

deputydog (http://www.videosift.com/member/deputydog) — Tue, 10 Apr 2007 08:15:09 -0700

Great clip

By grspec

grspec (http://stfu.videosift.com) — Tue, 10 Apr 2007 09:42:27 -0700

Man I love me some cadbury creme eggs.

Nice sift.

By pho3n1x

pho3n1x (http://pho3n1x.videosift.com) — Tue, 10 Apr 2007 19:44:50 -0700

wow, this is easily the fastest rising sift i've ever seen... 88 votes in 2 days? nice...

excellent sift, grimm. especially as it's only your second video.

By ant

ant (http://www.videosift.com/member/ant) — Tue, 10 Apr 2007 21:16:59 -0700

Good job, Grimm. That will boost your score as I continue to fall!

By Grimm

Grimm (http://www.videosift.com/member/Grimm) — Wed, 11 Apr 2007 01:17:33 -0700

Thanks...glad to finally contribute something most of you are enjoying.

By CaptainPlanet420

CaptainPlanet420 (http://www.videosift.com/member/CaptainPlanet420) — Wed, 11 Apr 2007 03:41:05 -0700

Doo doo doo it's the anal retentive chef! This is a common occurence, size reduction. I bet this guy was homeskooled. Boring x 10.

By Grimm

Grimm (http://www.videosift.com/member/Grimm) — Wed, 11 Apr 2007 12:17:18 -0700

Captain Planet...your right...the practice of reducing the size or quality of a product to keep the price down is a common practice. The difference here though is the lie and how they try to be "cute" in covering the lie. "Why has the size of the egg changed? It hasn't - you've just grown up!"

By choggie

choggie (http://www.videosift.com/member/choggie) — Thu, 12 Apr 2007 01:08:11 -0700

Oh grimm, grimm, be not so thus as yer silly name brothers, this tactic is acceptable as long as one of these disgusting confectionery abortions never enters another human mouth......

Is this not, at any size, one of the more viler sweetmeat sensations at Easter time??? Any Time??

(man, choggs got a career on Madison Ave waiting for him!!)

By brescia3701

brescia3701 (http://www.videosift.com/member/brescia3701) — Mon, 16 Apr 2007 11:01:28 -0700

Well, this week Cadbury has changed their FAQ from the cute "You've just grown up!" to the convaluted "As the world's largest confectionery company, Cadbury Schweppes is committed to developing great-tasting products that you, the consumer loves. Since people's preferences vary from market to market, so do our products. This is reflected in the broad variety of sizes and flavours of products that we offer our consumers worldwide."

I almost like the cute answer better than this "three card montey" answer.

Cadbury FAQ:
http://www.cadburyschweppes.com/EN/Brands/FAQs/detail.htm?ID=%7b4BE2269D-817D-4018-9586-72643DCE1012%7d

By Mgshadow

Mgshadow (http://www.videosift.com/member/Mgshadow) — Sun, 22 Apr 2007 05:12:00 -0700

Mmmm cabury eggs.. I guess i wasnt the only person who thought they looked tiny this last easter.

By jwray

jwray (http://jwray.videosift.com) — Wed, 06 Jun 2007 23:15:45 -0700

He's dead, jim

By InvaderSil

InvaderSil (http://www.videosift.com/member/InvaderSil) — Wed, 06 Jun 2007 23:54:33 -0700

I think you mean *dead

By siftbot

siftbot (http://siftbot.videosift.com) — Wed, 06 Jun 2007 23:54:35 -0700

The link to this video has been flagged as dead. Fix it within 7 days or it will be discarded (dead called by Gold Star member InvaderSil)

By Grimm

Grimm (http://www.videosift.com/member/Grimm) — Sat, 09 Jun 2007 20:23:45 -0700

*undead

Sorry for the lower quality but this is all I could find at this time. Will update with better quality when it becomes available.

By siftbot

siftbot (http://siftbot.videosift.com) — Sat, 09 Jun 2007 20:23:47 -0700

The link to this video has been fixed (undead called by original submitter Grimm)

By catsaway9

catsaway9 (http://www.videosift.com/member/catsaway9) — Fri, 25 Jan 2008 15:11:04 -0800

According to Cadbury UK's FAQs (www.cadburyschweppes.com):

Why has the size of the egg changed?

As the world's largest confectionery company, Cadbury Schweppes is committed to developing great-tasting products that consumers love. Since people's preferences vary from market to market, so do our products. This is reflected in the broad variety of sizes and flavors of products that we offer our consumers worldwide.

If you're eating a Cadbury Crème Egg in the UK or Canada - nothing has changed, they're the same size as ever. However, in the United States, our business partner, Hershey, elected to reduce the size of the crème egg.

Cadbury Eggs remain a consumer favorite and continue to be an excellent value. We apologize for any confusion or misleading information.

By Grimm

Grimm (http://www.videosift.com/member/Grimm) — Fri, 21 Mar 2008 17:25:59 -0700

With Easter this Sunday I figure I should float this back up for those that missed it last year. *promote

By siftbot

siftbot (http://siftbot.videosift.com) — Fri, 21 Mar 2008 17:26:01 -0700

Self promoting this video back to the front page; last published Sunday, April 8th, 2007 6:26pm PDT - promote requested by original submitter Grimm.